YUMS Shoes Introduces The B.A.Y. Series and Announces Partnership With Soles4Souls(R), Inc The Shoe Charity

DALLAS, Dec. 10 /PRNewswire/ -- This holiday season, millions of people will stand in lines to purchase shoes that will only be worn a few times. Unfortunately, over 1.5 billion people worldwide do not own one pair of shoes. YUMS Shoes is dedicated to changing that.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091210/NY24101 )

Lifestyle footwear and apparel company donates shoes to those in need

YUMS has partnered with Soles4Souls to make a difference in the lives of those in need of shoes. YUMS will introduce "The B.A.Y. Series", a fashion forward, innovative approach to sneakers. For every 3 pairs of The B.A.Y. Series sold from www.Yumsshop.com, YUMS will donate a new pair of shoes to Soles4Souls. The B.A.Y. Series defines affordable luxury and offers a clean, sleek, full grain leather sneaker with denim accents and a custom sole cleverly embedded with the YUMS Logo. In addition, the company will rally support from the local community and their loyal customer base to gather additional shoes to donate.

"Being familiar with Soles4Souls's great work through my church, I feel blessed to partner with them to help the less fortunate," said Howard "Tex" Moton, Designer of YUMS.

"During the holidays, many people are reminded of the overwhelming needs of the global community," said Wayne Elsey, Founder and CEO of Soles4Souls, Inc. "But often times, people forget the importance of a single pair of shoes. It can mean the difference between a good education and none at all in most third world countries. Thanks to our friends at YUMS Shoes for recognizing this need and helping us change the world one pair at a time," he said.

About YUMS Shoes®

YUMS - a Dallas based lifestyle footwear and apparel company, with a southern hip hop aesthetic and graffiti art influence, has become the go to for the street savvy consumer. Designed by legendary graffiti artist Howard "Tex" Moton, YUMS delivers its vision of the future of street wear and music to the masses. Supported by popular artists such as Dorrough, Sean Kingston, Iyaz, Layzie Bone and others in national print, TV and online media, YUMS has defined the new culture and future of footwear and apparel. Visit us at www.yumsshoes.com and twitter.com/yums.

About Soles4Souls®

Soles4Souls is a Nashville-based charity that collects shoes from the warehouses of footwear companies and the closets of people like you. The charity distributes these shoes free of charge to people in need, regardless of race, religion, class, or any other criteria. Since 2005, Soles4Souls has given away over 5.5 million pairs of new and gently worn shoes (currently donating one pair every 9 seconds.) The shoes have been distributed to people in over 125 countries. Soles4Souls has been featured in Ladies' Home Journal, National Geographic's Green Guide and The New York Times. Soles4Souls is a 501(c)(3) recognized by the IRS and donating parties are eligible for tax advantages. Anyone can join our cause, and we need your help. Visit www.giveshoes.org .

 

SOURCE YUMS Shoes